Marcolin

Case Solution for HuStream Technologies Interactive Video

Complete Case details are given below :

Case Name :      HuStream Technologies Interactive Video
Authors :           Barbara L. Marcolin, Kathryn Brohman, Ning Su; Norine Webster, Laura Marcolin
Source :             Ivey Publishing
Case ID :            W14122
Discipline :        Information Technology
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can produce their own interactive content. HuStream faces the challenge of transitioning from an entirely service- based business model to an entirely product-based business model. The consultancy’s task is to identify HuStream’s top business and marketing opportunities using the service-based business model and keeping within the constraints of limited funding.
 
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Case Solution for ExerciseApp
Complete Case details are given below :
Case Name :      ExerciseApp
Authors :           Barbara L. Marcolin, Ning Su, Corey Rochkin
Source :             Ivey Publishing
Case ID :            W13025
Discipline :        Entrepreneurship
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial venture in order to successfully bring it to market. With limited funding, he must decide on the next steps for the business, including the application’s features, business model and market strategy.
 
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Case Solution for HCL Technologies
Complete Case details are given below :
Case Name :      HCL Technologies
Authors :           Barbara L. Marcolin, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W12018
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, HCLT ERS (Engineering and R&D Services), a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009, which transformed the division’s ability to create “16 productized solutions” and to engage new and old customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solutions and services. The EVP, Global Sales, Engineering and Research Services (ERS), HCL Technologies, and the EOOTB team must consider the potential user experiences that ERS could gain from EOOTB in conjunction with its customers and its ecosystems (partners, collaborators, third party providers).
 
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