Case Name :      Mcavan Advertising

Authors :           David Resnick, John S. Haywood-Farmer

Source :             Ivey Publishing

Case ID :            905D12

Discipline :        Operations Management

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The president of Mcavan Advertising, a full advertising, marketing and design agency, was trying to decide what to do about a long-term client’s request. The client, Floos Inc., had referred the president of Ryl Enterprises to Mcavan Advertising and Mcavan began work on the new account. Later, Floos Inc. claimed that Ryl Enterprises was a competitor of Floos and asked Mcavan not to work further with Ryl. Students have to identify and evaluate Mcavan’s various options.