Case Name :      El Coyote Mexican Cafe in the Wake of Proposition 8

Authors :           Brian K. Richter, Anisha George

Source :             Ivey Publishing

Case ID :            W12009

Discipline :        Social Enterprise

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The El Coyote Mexican Caf?, more commonly known as ?El Coyote,? is a family owned restaurant located in Los Angeles, California. The restaurant faced criticism from pro-gay rights activists after the manager, and daughter of the owner, made a personal donation to support California Ballot Proposition 8, which activists associated with the restaurant rather than the individual. The case transpires over an eight-day period from November 4, 2008, which was the election day when the ballot proposition passed, to November 12, 2008 which was when the manager held an open breakfast at El Coyote to publicly discuss the issue.The central tension in the case revolves around how the manager?s donation to support a measure that legally defines marriage as ?between a man and a woman? has garnered the restaurant with unwanted attention despite being a personal contribution separate from and not endorsed by the business. The goal of the case is to challenge students to think about tensions firms face in managing the external environment of their businesses in the face of both: (i) campaign finance and election issues; and, (ii) activists who may not understand all of the underlying facts.