Food

Case Solution for Managing the Competition: Category Captaincy on the Frozen Food Aisle

Complete Case details are given below :

Case Name :      Managing the Competition: Category Captaincy on the Frozen Food Aisle
Authors :           Madhu Viswanathan, Neil Bendle
Source :             Ivey Publishing
Case ID :            W15113
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An executive at Freezer Foods, a manufacturer of ready-to-eat frozen meals, has just been told by a major customer, a retail supermarket chain, that it wants one of its two suppliers of frozen food to take over as category captain. A category captain is a third party, usually a manufacturer, who manages a category of goods for a retailer. The executive needs to think through the objectives of category captaincy from the retailer’s perspective and develop an attractive bid to win the category captaincy. In doing so, the executive develops an opinion on the benefits and challenges associated with category captaincy from the point of view of four parties: the retailer, the winning category captain, the manufacturer whose rival becomes the category captain, and consumers.
 
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Case Solution for Food Terminal (A)

Complete Case details are given below :
Case Name :      Food Terminal (A)
Authors :           John F. Graham, Leo J. Klus
Source :             Ivey Publishing
Case ID :            92J008
Discipline :        Organizational Behavior
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A recently appointed store manager at a wholesale food company must make some decisions regarding management and leadership. The store is losing $10,000 per week, sales are spiraling downward, the key people in the company do not want him there and the employee morale is terrible.
 
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Case Solution for American Fast Food in Korea

Complete Case details are given below :
Case Name :      American Fast Food in Korea
Authors :           Paul W. Beamish, Jaechul Jung, Hun-Hee Kim
Source :             Ivey Publishing
Case ID :            903M16
Discipline :        Strategy
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A major U.S.-based fast food company with extensive operations around the world was contemplating whether to enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers, and suppliers. Also includes social issues as potential forces.
 
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Case Solution for Food and Health Policy in the Ontario Ministry of Agriculture, Food and Rural Affairs

Complete Case details are given below :
Case Name :      Food and Health Policy in the Ontario Ministry of Agriculture, Food and Rural Affairs
Authors :           David Sparling, Pam Laughland
Source :             Ivey Publishing
Case ID :            W11055
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Rapid increases in obesity and chronic disease rates are stressing healthcare systems and government budgets around the world. They are also causing people, governments and companies to look more closely at the relationship between food and health. The issue is complex and involves many stakeholders from government and non-governmental agencies, as well as businesses. Food and health can have both positive and negative impacts on the food industry. As the director of strategic policy at the Ontario Ministry of Agriculture, Food and Rural Affairs, Mike Walters has to decide whether to engage his Ministry in the issue and, if so, what approach to use. He must carefully assess the risks and rewards for the government, the ministry and for himself. As part of his strategy on food and health, he has to make an immediate decision on partnering with the Lawrence Centre for Policy and Management at the Richard Ivey School of Business on a proposed food and health policy workshop.
 
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Case Solution for Souk El Tayeb: The Good Food Market in Lebanon

Complete Case details are given below :
Case Name :      Souk El Tayeb: The Good Food Market in Lebanon
Authors :           Dima Jamali, Haitham Khoury
Source :             Ivey Publishing
Case ID :            W11589
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Souk el Tayeb, the farmers’ market, and Tawlet, the farmers’ kitchen are two legal entities, the former adopting the legal structure of an NGO and the latter, an income generating company, joined by one vision namely to “celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture.” Souk el Tayeb founder, Kamal Mouzawak, first launched Souk el Tayeb, a farmer’s market, in May 2004 in Beirut, Lebanon. The idea was to create a communal space for farmers across the country to sell their organic produce and products. The over-arching vision was to create a platform that joined different people celebrating food, culture and traditions and in parallel promoting and supporting the agricultural sector in Lebanon. Mouzawak and his business partner were in the process of brainstorming ways to scale the impact of their social business while not compromising quality standards and meeting the ever looming challenge of financial sustainability.
 
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Case Solution for The Goli Vada Pav – Fast Food of India A

Complete Case details are given below :
Case Name :      The Goli Vada Pav – Fast Food of India A
Authors :           Sonia Mehrotra, S. Ramakrishna Velamuri
Source :             Ivey Publishing
Case ID :            W12908
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Goli Vada Pav Pvt. Limited (GVPPL) identified an opportunity to brand one of Mumbai’s favourite fast foods – the vada pav. GVPPL’s founders saw a huge opportunity in the Indian fast food industry, which was highly unorganized and largely serviced by small-time local vendors. There was a need in the market for a hygienic, branded product and Goli Vada Pav was created to fill this void. GVPPL broke the stereotype of unhygienic, manhandled vada pav. Its strategy for success was built on the four-point formula for a high-quality product, with value for money and efficient delivery to customers. The absence of a hygienic, branded product in the Indian fast food industry contributed to the initial success of GVPPL. This case series illustrates an entrepreneur’s ability to identify and exploit a market opportunity. It details challenges faced by GVPPL in the competitive dynamics of the Indian fast food industry. These cases further question the viability of GVPPL’s business model as one of the founders aspired to expand to the national and international markets. Would he be successful in strategizing GVPPL’s future growth?
 
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Case Solution for Pure Organic Food and Juice Bar

Complete Case details are given below :
Case Name :      Pure Organic Food and Juice Bar
Authors :           Michael Valente, Alex Graham
Source :             Ivey Publishing
Case ID :            W12352
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Pure Organic Food and Juice Bar (Pure) is a restaurant located in Collingwood, Ontario specializing in raw, organic and vegan foods. The company’s strategy is to tap into the growing demand for food that is associated with a healthy and more sustainable lifestyle. However, the difficulty of attracting customers in a small town with seasonal fluctuations in the number of residents/visitors, combined with competition from “green” products provided by competing restaurants and grocery stores and the lack of a focused strategy have resulted in weak profit levels. The co-founders are wondering what needs to be changed to tap into the lucrative mainstream market. Students are pushed to think about how Pure should change its strategy, what sorts of marketing approaches it should use and, most importantly, how the co-founders can tap into the mainstream market without compromising their original values.
 
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Case Solution for Chipotle Mexican Grill, Inc.: Food with Integrity

Complete Case details are given below :
Case Name :      Chipotle Mexican Grill, Inc.: Food with Integrity
Authors :           Ram Subramanian
Source :             Ivey Publishing
Case ID :            W13231
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chipotle Mexican Grill, Inc. competes in the fast casual segment of the restaurant industry. Its founder and current co-CEO has always emphasized not only good tasting food but also a commitment to sustainability through the mission statement: “Food with Integrity.” The company has positioned itself as a differentiator, using both food quality and a commitment to sustainability as factors that isolate it from its competitors. However, in 2012, the company faces a number of challenges from increased competition and rising food costs. As a result, a hedge fund investor has recently called for shorting the company’s stock. The co-CEOs must decide on the best course to confront these challenges as the company’s stock price is in a free fall.
 
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Case Solution for Five Hole for Food: Entrepreneurial Strategy

Complete Case details are given below :
Case Name :      Five Hole for Food: Entrepreneurial Strategy
Authors :           Adam J Mills, Jan H. Kietzmann
Source :             Ivey Publishing
Case ID :            W13242
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of a non-profit organization that ran a cross-country ball hockey tournament in support of Food Banks Canada had to discuss the future of the organization with his team as it headed into its third year of operations. Foremost in his mind were questions about whether to continue Five Hole for Food as it had run for the first two years – organized exclusively on social media, managed completely by volunteers and funded by sponsorship donations – or else restructure it as a more formal organization, either independently or under the corporate social responsibility umbrella of a large corporation. The founder also faced serious challenges in assembling and organizing his management and operations teams: as the organization continued to grow, relying only on volunteer labour was going to become increasingly problematic. But if he started hiring and paying people for their time, would that change the organic nature of Five Hole for Food’s culture? He also wondered whether he should start to formalize the structure of the organization more, so it was less dependent on him as an individual. Could Five Hole for Food, which had raised over 50,000 pounds of food in its first two seasons, ever continue without him at the helm?
 
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Case Solution for Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights

Complete Case details are given below :
Case Name :      Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights
Authors :           Glenna Pendleton
Source :             Ivey Publishing
Case ID :            W12266
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes the creation of Dr. Tim’s Pet Food Company, a small company centred on providing superior nutrition for dogs used for athletic and competitive purposes. The company has developed a brand image of high quality and premium natural ingredients, and has gradually extended its product line while maintaining the quality of its original formula. Although the company has been very successful and has grown at an ever-increasing rate, its founder is concerned about the difficulties of expansion that Dr. Tim’s Pet Food now faces. Located in an isolated area of the Upper Peninsula of Michigan, the company is not easily accessible to sales representatives or larger populations. Furthermore, the company’s founder does not want the brand to lose its high quality or natural image, and is therefore resistant to the idea of distributing his company’s products in large discount retail outlets. In addition, the founder of Dr. Tim’s Pet Food Company runs a veterinary hospital and is therefore hoping to limit the physical expansion of his newest entrepreneurial project. While keeping all of these limitations in mind, the case presents four growth strategies open to Dr. Tim’s Pet Food Company: penetration, product development, market development and diversification. Students are asked to consider which option would be best suited to the company’s expansion based on the information provided.
 
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