MMI

Case Solution for Strategizing at Monarchia Matt International (MMI)
Complete Case details are given below :
Case Name :      Strategizing at Monarchia Matt International (MMI)
Authors :           Michael Rouse, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            907M14
Discipline :        Strategy
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As of late 2004, the chief executive officer (CEO) of New York-based wine distributor Monarchia Matt International (MMI) is looking at his portfolio of wines and wondering what advantage Hungarian wine could provide in becoming a powerful niche player in the highly fragmented and complicated U.S. wine industry. The CEO is cognizant of Hungarian wine’s reputation in the United States as an inexpensive, mass-produced, and low quality drink. At the same time, the CEO is aware of Hungary’s rich wine making tradition and is confident that the country’s wine varieties could prove to be a key differentiator and help him grow revenues, from $6 million in 2004 to $50 million by 2010.
 
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Case Solution for MMI Product Placement, Inc.
Complete Case details are given below :
Case Name :      MMI Product Placement, Inc.
Authors :           Robin Ritchie, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            907A06
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of a national placement agency is preparing to make a final pitch to sign Greyhound Canada as a client. Greyhound wants to reposition its brand as a mainstream travel option, particularly for suburban commuters, and needs cost-effective ways to get its message to consumers. The company views product placement as a viable tool for building brand awareness, but worries about losing control over its brand image. Even more serious are concerns about the absence of reliable metrics to assess the overall effectiveness of product placement. The case covers fundamentals of product placement, particularly with respect to strengths and weaknesses, and provides an excellent basis for discussing its value as part of an overall marketing communications strategy.
 
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