Ritchie

Case Solution for Bonita Bay Marina

Complete Case details are given below :

Case Name :      Bonita Bay Marina
Authors :           Geoffrey Burgerhoff, John Fitch, William J. Ritchie
Source :             Ivey Publishing
Case ID :            905M06
Discipline :        Service Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Bonita Bay Marina, founded 20 years ago by the Bonita Bay Group, established a reputation of high-quality service delivery. According to the marina’s manager, customers’ high regard for their services was due to the organization’s adherence to a well-defined customer service philosophy known as the E5 Customer Service Philosophy. The manager must decide whether the benefits of pursuing a Clean Marina certification program would bolster the level of service quality and, ultimately, the reputation of Bonita Bay Group in the marketplace. Further evaluation of the current customer service program is needed to determine whether the clean marina certification would complement the existing E5 Customer Service Philosophy and create synergies that would enhance customer perceptions of their services as well as contribute to profit margins for years to come.
 
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Case Solution for Mote Aquaculture Park–Sturgeon Project

Complete Case details are given below :
Case Name :      Mote Aquaculture Park–Sturgeon Project
Authors :           William J. Ritchie, Jim Michaels
Source :             Ivey Publishing
Case ID :            905M57
Discipline :        Strategy
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mote Aquaculture Park is raising sturgeon for the production of caviar. With eggs imported from Eastern Europe, the park is engaging in a unique venture, bringing Russian caviar harvesting to the United States. The project manager is faced with evaluating a number of issues such as political-legal forces, local and international economics, production technologies, and socio-cultural forces. Further, industry factors also play a key role. As he considers Mote Aquacultural Park’s current situation, he knows that a thorough review of these environmental factors are necessary.
 
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Case Solution for Elephant Walk Thru

Complete Case details are given below :
Case Name :      Elephant Walk Thru
Authors :           William J. Ritchie, Matthew S. Shell, Ravi Corea, Chandeep Corea
Source :             Ivey Publishing
Case ID :            904M52
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Sri Lanka Wildlife Conservation Society’s management team knew that they had conceived a very unique project, Elephant Walk Thru. The success of this innovative ecotourism project hinges on their ability to balance the needs of a diverse group of stakeholders as well as various economic and political-legal forces facing the organization. Their primary task in the ensuing months is to identify salient external opportunities and threats posed by stakeholder groups. Equally important is to evaluate the continually changing political-legal and economic environments prior to constructing the facilities.
 
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Case Solution for Samsung: Redefining a Brand

Complete Case details are given below :
Case Name :      Samsung: Redefining a Brand
Authors :           Robin Ritchie, Fan Ye, Christian Kim
Source :             Ivey Publishing
Case ID :            904A16
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In less than a decade, Korea’s Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company’s traditional products. The president of Samsung Electronics Canada has been directed to solve this problem, prompting difficult choices regarding product, pricing, distribution, and promotion that threaten to hurt sales and short-run profits.
 
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Case Solution for Dexit–A Marketing Opportunity

Complete Case details are given below :
Case Name :      Dexit–A Marketing Opportunity
Authors :           Robin Ritchie, Lalani Sohail, Sohail Lalani
Source :             Ivey Publishing
Case ID :            905A02
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Dexit is a new electronic payment system that offers a convenient alternative to cash for small-value retail transactions. The chief executive officer is faced with some critical target market and marketing mix decisions as she prepares for launch. The situation is complicated by the fact that action is needed on two fronts: Dexit must not only recruit end consumers for the service, it also must convince merchants to install the payment terminals. Because paying with cash is free, the company needs to persuade both groups that the added convenience of Dexit justifies a transaction fee. Although the concept appears to have good potential, recent test market failures of two similar offerings suggest that success is far from guaranteed. Reinforces the importance of solid consumer analysis when selecting a target market, demonstrates the concept of value to the customer, and provides a basis for discussing push vs. pull marketing strategies.
 
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Case Solution for InvestorSoft

Complete Case details are given below :
Case Name :      InvestorSoft
Authors :           Robin Ritchie, Alim Merali
Source :             Ivey Publishing
Case ID :            905A30
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
InvestorSoft is preparing to launch its one and only product, a subscription-based software service that will make it convenient and economical for companies to manage the investor relations portion of their Web sites. The company’s founder faces an uphill battle in establishing InvestorSoft as a credible supplier to buyers who prefer dealing with large, reputable firms. His immediate challenge is to settle on a set of target customers and determine whether InvestorSoft would be better off selling to them directly or through resellers who would bundle the software with other services. He must also develop pricing and promotional strategies that will secure a strong base of customers early on, to position the company for future growth.
 
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Case Solution for MMI Product Placement, Inc.

Complete Case details are given below :
Case Name :      MMI Product Placement, Inc.
Authors :           Robin Ritchie, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            907A06
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of a national placement agency is preparing to make a final pitch to sign Greyhound Canada as a client. Greyhound wants to reposition its brand as a mainstream travel option, particularly for suburban commuters, and needs cost-effective ways to get its message to consumers. The company views product placement as a viable tool for building brand awareness, but worries about losing control over its brand image. Even more serious are concerns about the absence of reliable metrics to assess the overall effectiveness of product placement. The case covers fundamentals of product placement, particularly with respect to strengths and weaknesses, and provides an excellent basis for discussing its value as part of an overall marketing communications strategy.
 
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