Case Name :      NEWAD: Is Nightlife Magazine in Montreal a Good Fit?

Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            906M86

Discipline :        General Management

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The co-founder of NEWAD, a media company, is considering acquiring Montreal’s NIGHTLIFE Magazine. The magazine is distributed free once per month at trendy restaurants, bars, clubs and cutting-edge fashion stores. The co-founder is interested in expanding the business but is unsure if buying an urban magazine would be a good addition to the company’s advertising offerings. This acquisition would require NEWAD to assume debt and the operating losses of the magazine.