Nelson

Case Solution for Dexter Nelson, Summer Analyst

Complete Case details are given below :
Case Name :      Dexter Nelson, Summer Analyst
Authors :           James A. Erskine, Devin Chetan
Source :             Ivey Publishing
Case ID :            909M34
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Dexter Nelson recently accepted a summer analyst position at PPC Consulting (PPC) in Toronto, and was excited to take on the challenge in a high-performance organization. It had only been a few days since he had started his internship when the rest of Dexter Nelson’s team left to conduct primary research at a client site. Left alone to work on his first real project, he began to feel overwhelmed. Having recognized the project as a new product launch, Nelson wanted to identify key elements to address in the financial model. He also wanted to identify a series of actions to make a significant contribution not only to the client, but his team. He began to approach his task by identifying his problem and decision to be made, using an importance-urgency matrix and developing and analyzing appropriate alternatives.
 
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Case Solution for Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

Complete Case details are given below :
Case Name :      Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Authors :           Jeff Saperstein, Jennifer Nelson
Source :             Ivey Publishing
Case ID :            904A03
Discipline :        Marketing
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Toyota is a large, international automobile manufacturer with plans to become the largest worldwide automaker, striving for 15% of global sales. Toyota is committed to becoming the leader of the hybrid-electric automotive industry and is relying on changes in the industry and customer perceptions to bring its plan to fruition. Toyota’s challenge is to develop consumer attitude and purchase intent from an early adopter, niche market model into universal mainstream acceptance.
 
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