Complete Case details are given below :
Case Name : Sushilicious: Standing Out in a Crowded Field
Authors : Dante Pirouz, Raymond Pirouz, Ken Mark
Source : Ivey Publishing
Case ID : W11357
Discipline : Marketing
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Sushilicious, a new restaurant in California, was thinking about how to make his second year in the business even more successful. His objective is to grow the current base for his restaurant with a limited marketing budget. The founder has had success building his first restaurant using a combination of social media tools and now wonders how he can build upon his current communication strategy.
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