Case Name :      Krohne’s Entry into the Chinese Market

Authors :           Taohua Ouyang, Meiying Yang, Zhi Xu, Ling Ding, Tang Yao, Miao Cui

Source :             Ivey Publishing

Case ID :            W13179

Discipline :        Strategy

Case Length :    08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Krohne Inc. separately established a joint venture, a wholly owned sales company and a manufacturer in China. Unfortunately, although the sales channels were different, the product lines of the joint venture and the wholly owned manufacturer overlapped. The two companies were therefore competing and unsure about which company rightfully represented the parent enterprise. In addition, the two investment parties were battling for control of the joint venture.