Case Name :      Asian Paints: Gaining Competitive Advantage Through Employee “Engage-meant”

Authors :           Upasna A. Agarwal, Rajen Gupta

Source :             Ivey Publishing

Case ID :            W14360

Discipline :        Organizational Behavior

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The national head of sales for consumer business for one of India’s largest paint companies was anxious and concerned about the plummeting levels of employee engagement at his company. He was also aware of an increasing number of complaints about employee’s attitudes and their approach towards both work and the organization from people in senior management. As a seasoned business manager, he knew that he needed to understand and address the gaps between the employee’s expectations and the needs of the organization.