Case Name :      Design Careers of Alan Yip and Winnif Pang

Authors :           Kevin Au, Bernard Suen, Daisy Wong, Na Shen

Source :             Ivey Publishing

Case ID :            910M63

Discipline :        General Management

Case Length :    15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This case describes how two Hong Kong product designers chose their respective paths and achieved design excellence and celebrity status. The case is suitable for teaching MBA and senior undergraduate students the value of design entrepreneurship in professional services. It is useful for courses in entrepreneurship and innovation management in business and engineering schools. Human resources management or organizational behaviour classes may also use this case for discussion on career paths. Given the design context, it will be very informative for students or executives from the design industry.