Case Name :      Sustaining a Social Venture: Transformation of Annapurna Mahila Mandal into Annapurna Pariwar

Authors :           Prema Basargekar

Source :             Ivey Publishing

Case ID :            W12432

Discipline :        General Management

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Annapurna Mahila Mandal (AMM), Mumbai, is a trust that provides micro credit and other services to poor working women. It was established in 1975 by a veteran Goa freedom fighter and social entrepreneur and her late husband, a union leader, in the wake of a decade-long millworkers’ strike in Mumbai. Though AMM was a pioneer in the field of urban microfinance, by 1982 it slowly started losing its focus on microfinance and diverted to other social activities, which were difficult to scale up and thus started to turn unviable. In 1993, when AMM’s chairperson began looking after the operations, she realized that the external environment was evolving quickly with changes in regulations, rising competition, rising aspirations of microfinance clients, etc. If not tackled on time, these potential threats could jeopardize the survival of the organization. AMM needed to develop a very clear vision as to which direction it should grow in in order to become sustainable without losing its focus on the core objective – the empowerment of poor women.