Complete Case details are given below :
Case Name : The Mark News
Authors : Simon Parker, Mitchell Praw
Source : Ivey Publishing
Case ID : 910M56
Discipline : General Management
Case Length : 06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertising-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.
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