Case Name :      Rameco Distribution

Authors :           Elizabeth M.A. Grasby, Alexander A.J. Miller

Source :             Ivey Publishing

Case ID :            W14270

Discipline :        Accounting

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing options.