Complete Case details are given below :
Case Name : DataUnison: The eBay Reseller Strategy
Authors : Rebecca A. Grant, Meghan Stothers
Source : Ivey Publishing
Case ID : 907E14
Discipline : General Management
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested in maximizing their return from eBay. Recently, AERS had earned the rights to license eBay data in North America. Now the CEO must decide how to capitalize on the data license agreement without cannibalizing his company’s business of selling the results of analysis to large and small eBay sellers.
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