Role

Case Solution for Ricky Martin: The Role of Reputation in a Celebrity’s Career

Complete Case details are given below :

Case Name :      Ricky Martin: The Role of Reputation in a Celebrity’s Career
Authors :           Sheila Marie Cruz-Rodriguez, Victor Quinones
Source :             Ivey Publishing
Case ID :            W14720
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Globally acclaimed singer, actor, author and Grammy Award winner Ricky Martin “decided [on March 29, 2010] to put an end to the hell that was going on inside [his] mind” by using Twitter to openly declare his homosexuality. Issues posed by the revelation included: What options were available to Martin’s management before and after the revelation in order to effectively deal with situations that could have jeopardized Martin’s career and future projects? Should those close to Martin have planned for a potential brand repositioning strategy? If so, how should they have handled it?
 
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Case Solution for Passing the Baton: Role Transition of B. K. Jhawar
Complete Case details are given below :
Case Name :      Passing the Baton: Role Transition of B. K. Jhawar
Authors :           K. Ramachandran, Alexander Mathew
Source :             Ivey Publishing
Case ID :            W11395
Discipline :        Organizational Behavior
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Most family businesses do not last for long. Only one third are able to survive the transition from first to second generation. A critical issue in the perpetuation of family businesses is the management of succession. Most successions primarily fail because the first generation founders find it difficult to let go or disengage from the business as they approach the age of retirement. As a result, they fail to prepare the next generation of successors for the leadership role. The founders often fail to plan for succession due to a number of different reasons such as a lack of other interests outside of work, psychological identity with the firm, and fears of aging or death. Due to these reasons, the founder’s retirement from the business is frequently portrayed as a negative event. Succession, in turn, is often seen as a phase of crisis and upheaval, which a business must overcome. However, this need not necessarily be the case. Retirement could provide a new, even more exciting, phase of life, while succession could be viewed as a strategic opportunity to revive the business. This case involves an accomplished business leader, B.K. Jhawar (BK), founder of Usha Martin Group (UMG), who successfully managed the twin challenges of retirement and succession. By the time he reached the age of retirement, BK had built up a social venture (KGVK) as his second and endless career option. Before completely disengaging from the business and transitioning to his new role full time, BK prepared the second generation for business leadership and effectively passed on the baton.
 
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Case Solution for Suncor’s Political Role in Fort McMurray
Complete Case details are given below :
Case Name :      Suncor’s Political Role in Fort McMurray
Authors :           Michael Valente
Source :             Ivey Publishing
Case ID :            W11103
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the midst of massive growth in the oil sands, Suncor’s chief executive officer (CEO) is growing concerned about the local government’s inability to cope with unprecedented growth of oils sands development in Fort McMurray, Alberta. Crime, prostitution, drug use, social inequality and ecological deterioration have begun to cripple Fort McMurray and the surrounding area largely because the local government has been unable to support the massive growth with appropriate public services and environmental protection. As part of a major oil and gas company in the region, the CEO is aware of the harsh lessons learned by Shell in Nigeria in 1995, where the company’s reluctance to get involved in political activities led to a massive boycott and tarnished reputation. The CEO is concerned that inaction may hold Suncor complicit in the social and ecological issues in the region. The case illustrates the need for companies to take on political responsibilities, in this case through the active engagement of addressing public service gaps. Written for courses in business and society, stakeholder engagement, public administration, public-private partnerships, strategic management, and negotiations, the case chronicles the motivations of companies such as Suncor to address public service gaps to avoid negative impacts on the firm. Students engage in a role-play representing six different stakeholders, the objective of which is to begin a process of engagement to collectively address the social and ecological issues plaguing the region. The case helps students recognize the growing prevalence of private sector involvement in political affairs and the difference between stakeholder management of and stakeholder engagement with seemingly adversarial stakeholders, the latter of which is critical to collaboratively respond to the complexity of sustainable development.
 
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Case Solution for PepsiCo’s Turning Point: Establishing a Role in a Sustainable Society
Complete Case details are given below :
Case Name :      PepsiCo’s Turning Point: Establishing a Role in a Sustainable Society
Authors :           Michael Valente
Source :             Ivey Publishing
Case ID :            W11097
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2011, PepsiCo, one of the world’s largest food and beverage companies, is undergoing immense criticism for its role in social and ecological issues associated with the food system. Major health issues including obesity, heart disease and diabetes, not to mention environmental issues, such as excessive packaging and waste, have encouraged PepsicCo’s chief executive officer (CEO) to rethink the company’s strategy. The CEO feels that PepsiCo has a “responsibility to develop solutions to key global challenges, such as obesity.” Doing so would require a deep reflection of PepsiCo’s positioning in the marketplace in light of the many products they provide that currently contradict this very objective. The case chronicles the overarching incommensurability of the interests of the food and beverage industry and those of society. Written for courses in business strategy, business and society, and marketing, the case describes the motivations of companies such as PepsiCo to overcome the underlying growth constraints of the food industry, the result of which has precipitated an onslaught of social and ecological issues seen in today’s society. The case pushes students to flesh out strategic alternatives for PepsiCo that vary based on the degree to which finding solutions to social and ecological issues become central to their core strategy.
 
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