Case Solution & Analysis for Seaworld: Are Animal Shows Sustainable after Blackfish? by Joel Gehman, Kelly Lester, Patrick Ng, Jen McEwen, Qiang Wei Song.
Complete Case details are given below :
Case Name : Seaworld: Are Animal Shows Sustainable after Blackfish?
Authors : Joel Gehman, Kelly Lester, Patrick Ng, Jen McEwen, Qiang Wei Song
Source : Ivey Publishing
Case ID : 9B16M227 / W16868
Discipline : General Management
Case Length : 15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On July 19, 2013, the documentary Blackfish was released. The movie claimed to have uncovered a series of animal abuses at SeaWorld and alluded to the negative impact of captivity on orcas, known as killer whales, which had resulted in the harm and even death of whale trainers. Whether real or alleged, such negative publicity threatened to affect the company’s image, stock prices, profits, and many of the company’s corporate relations. SeaWorld now faced several options in terms of responding to the movie release: ignore it, respond to it, or use it as an opportunity to completely rebrand. Which option would be the best for the company in the long run?
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