Case Name :      NonStop Yacht S.L.

Authors :           Charlene L. Nicholls-Nixon, Ken Mark, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            903M35

Discipline :        Strategy

Case Length :    21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

NonStop Yacht S.L. is a Web site that provides e-commerce service to the mega-yacht industry. Originally, the founder had planned to run NonStop Yacht as an Internet business. However, success with this business model is proving elusive and investors are growing restless as performance continues to fall short of the business plan. Substantial pressure to improve the company’s performance had the founder considering a variety of alternative business models that would enable him to capture value more effectively from the concept of nonstop parts procurement for high-end yachts. These options involve key decisions about the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with players at different points in the industry value chain.