Complete Case details are given below :
Case Name : ICA: Changing the Supermarket Business, One Screen at a Time
Authors : Anne Roggeveen, Dhruv Grewal
Source : Babson College
Case ID : BAB274
Discipline : Marketing
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.
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