Case Name :      Shelby Division 2012

Authors :           Christopher Williams, Ken Mark

Source :             Ivey Publishing

Case ID :            W14517

Discipline :        General Management

Case Length :    08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The vice-president and general manager for Michigan Plastic Inc.’s Shelby Division (Shelby) is faced with various options. Shelby specializes in thermoforming plastic gasoline tanks for global automotive companies such as General Motors, Ford and Toyota. The vice-president is looking at ways to restart growth at Shelby, a division that has been the subject of a turnaround effort from 2007 to 2010. In fact, the vice-president has committed to his chief executive officer to double sales in the next five years. This case looks at the competitive environment – competitors and the state of technology – and the vice-president’s challenge in selecting the growth option.