Case Name :      La Hacienda Del Sol

Authors :           Elizabeth M.A. Grasby, Neeta Khera

Source :             Ivey Publishing

Case ID :            905A11

Discipline :        Marketing

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The vice-president of a resort hotel in San Felipe, Mexico must deal with low winter sales levels. Students will gain experience in assessing the current marketing strategy, analyzing the fit of a new opportunity, making pricing decisions, designing a promotional campaign and calculating market share; and receive practice in using breakeven analysis and in analyzing an opportunity from both a qualitative and quantitative standpoint.