Case Name :      The University of Wyoming Men’s Basketball Team

Authors :           John G. Wilson, Craig Sorochuk

Source :             Ivey Publishing

Case ID :            W11334

Discipline :        Marketing

Case Length :    04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

At the University of Wyoming, home games played by the men’s basketball team generated significant revenues for the Athletics Department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast revenues for the upcoming season. Even though ticket prices were already set, providing a revenue forecast was difficult, as the schedule of home games for the 2010-2011 season was not yet known, and both ticket and concession sales for each game were uncertain.