Complete Case details are given below :
Case Name : TPV Technology Ltd.: The Computer Monitor Business
Authors : Stewart Thornhill, Terry Wang, Taiyuan Wang
Source : Ivey Publishing
Case ID : 905M62
Discipline : Strategy
Case Length : 23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
TPV Technology Ltd. is a worldwide computer monitor manufacturer. The general manager is reviewing annual performance results. During the past year, sales of original equipment manufacturer monitors and self-branded monitors dominated the market, but the profit margin had decreased sharply, and flat-panel TVs were becoming more popular. The general manager must determine whether TPV Technology should enter the flat-panel TV market.
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