Case Name :      Vestas Wind Systems A/S – Exploiting Global R&D Synergies

Authors :           Torben Pedersen, Marcus Moller Larsen

Source :             Ivey Publishing

Case ID :            909M79

Discipline :        Operations Management

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

With a change in management in 2005 came a radical reorganization and the announcement of several new strategic initiatives. Among the initiatives was the establishment of the Vestas Technology research and development (R&D) business unit with an aim of achieving global leadership in all core technology areas and, consequently, strengthening the core competence for the company. By 2008, Vestas had succeeded in setting up a global R&D network with R&D centres in Denmark, the United Kingdom, Singapore and India, and, in early 2009, a centre was opened in the United States. This transformed Vestas into a high-tech company and put a greater emphasis on its technological innovations.