Case Name :      Lenovo: A Chinese Dragon in a Global Village

Authors :           Pascal Vidal, Pierre-Xaxier Mesch

Source :             Ivey Publishing

Case ID :            W13085

Discipline :        Strategy

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The fast rise of Lenovo among its competitors in the computer industry raised a series of questions regarding the sustainability of its competitive position, as well as the choices it had made in its efforts toward globalization. First, how could Lenovo establish and sustain a leadership role in an industry where competitive positions were increasingly unstable? Next, how could the Chinese firm build a solid competitive position in an industry characterized by smaller and smaller margins? Finally, after the acquisition of IBM’s PC business and the subsequent accelerated international expansion, could Lenovo still be considered an entirely Chinese entity or was it a truly global enterprise of Chinese origin?