Case Name :      Hindustan Unilever Ltd.: Creating Shared Value in a VUCA World

Authors :           Tulsi Jayakumar

Source :             Ivey Publishing

Case ID :            W13539

Discipline :        Strategy

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Hindustan Unilever Ltd. can trace its current-day profitable business operations in its Doom Dooma factory in the conflict-ridden northeastern state of Assam (India) to its proactive corporate responsibility initiatives since the start of its operations. A spurt in sales in the personal care segment has led the company to consider capacity expansion. The company needs to decide whether to continue to invest in Assam despite three challenges: operational risks posed by the area’s continuing insurgency, the possibility of labour disruptions and the imminent discontinuance of fiscal incentives.