Complete Case details are given below :
Case Name : Cartridge World: The Master Franchise Opportunity
Authors : Stewart Thornhill, Ken Mark, Jordan Mitchell
Source : Ivey Publishing
Case ID : 905M71
Discipline : Entrepreneurship
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur has received additional information on the Cartridge World franchising concept–a store focused on the refilling of printer cartridges. The idea for Cartridge World began in Australia in 1988 and has grown to almost 200 locations in Australia, New Zealand, and the United Kingdom. The entrepreneur must look at the market opportunity in Canada and decide whether he should apply for the country’s master franchise, a single franchise, or abandon the concept altogether. Evaluates a franchise concept based on market opportunity and the franchise contract.
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