Yong

Case Solution for Ceres Gardening Company: Funding Growth in Organic Products
Complete Case details are given below :
Case Name :      Ceres Gardening Company: Funding Growth in Organic Products
Authors :           John H. McArthur, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4017
Discipline :        Finance
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance much inventory, Ceres has crafted its GetCeres™ program, which offers steep discounts and vendor financing. Ceres hopes both to accelerate its penetration into new retail accounts and to encourage dealers to accept more inventory in anticipation of seasonal sales. A key focus of the case is the relationship between marketing strategy and credit policy. The case invites students to analyze a range of financial information and to make financial projections; a student spreadsheet (product 4019) is available free of charge.
 
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Case Solution for Winfield Refuse Management, Inc.: Raising Debt vs. Equity
Complete Case details are given below :
Case Name :      Winfield Refuse Management, Inc.: Raising Debt vs. Equity
Authors :           W. Carl Kester; Sunru Yong
Source :             HBS Brief Cases
Case ID :            913530
Discipline :        Finance
Case Length :    06 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A small, publicly traded company specializing in non-hazardous waste management considers a major acquisition in the Midwestern U.S. The acquisition can provide entry into the region, help the firm compete in a competitive industry, and improve its cost position. The company has a long-standing policy to avoid long term debt and until now has made a series of small acquisitions using only internal financing. The chief financial officer wants the board of directors to reconsider the policy and suggests funding the acquisition through a bond issue. Several company directors disagree and prefer that the firm issue common stock. Students must analyze the costs of issuing either a bond or common stock before making a final recommendation for financing the acquisition.
 
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