Complete Case details are given below :
Case Name : Impact Marketing and Communications
Authors : R. Jeffrey Ellis
Source: Babson College
Case ID: BAB115
Discipline : Strategy
Case Length : 26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes a small and profitable advertising agency and the surrounding pattern of industry forces. The agency focuses exclusively on high-technology clients and serves client needs distinctively. In addition, looks at the culmination of a complex pattern of changes in the advertising industry itself. Suggests that each creative industry transformation should focus on yet higher value interpretations of opportunities within the market segment.
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