Marketing

Hope Blooms: Marketing a Social Enterprise after Dragons’ Den Case Solution

Case Solution & Analysis for Hope Blooms: Marketing a Social Enterprise after Dragons’ Den by Margaret McKee, Ethan Pancer, Chantal Hervieux.

Complete Case details are given below :

Case Name :      Hope Blooms: Marketing a Social Enterprise after Dragons’ Den
Authors :           Margaret McKee, Ethan Pancer, Chantal Hervieux
Source :              Ivey Publishing
Case ID :           9B16A052 / W16650
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of empowering marginalized youth by providing education on food, sustainability, and entrepreneurship issues. These successes started to create a series of problems associated with production and capacity shortfalls associated with using a youth volunteer workforce, stock outs, and potential mission drift. As the executive director of Hope Blooms prepared for the final board of directors’ meeting in 2015, she wondered how to solve two of the organization’s fundamental problems: How could the retail operations provide stable employment for its youth members? How could Hope Blooms increase its profits to continue to expand its activities?
 
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Case Solution for Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor

Case Solution & Analysis for Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor by Rakhi Thakur.

Complete Case details are given below :

Case Name :      Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
Authors :           Rakhi Thakur
Source :              Ivey Publishing
Case ID :           9B16A031 / W16470
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Mahindra & Mahindra Limited was the largest manufacturer of farm equipment in India, with a more than 40 per cent market share. It manufactured five different tractor brands in the domestic market, including a brand of mini-tractor, the Yuvraj 215 NXT. This brand was targeted at small farmers with less than two hectares of land, who were primarily dependent on bullocks or power tillers for farming but aspired to own a tractor to increase productivity at an affordable price. Although such farmers formed over 70 per cent of the farming population, the penetration of tractors in this segment was the lowest. While the situation demonstrated high potential, selling tractors in this segment was challenging due to low product awareness, limited access to information, and low financial resources among target customers. With such a product in its portfolio, how should Mahindra & Mahindra Limited promote the Yuvraj 215 NXT among small and marginal farmers?
 
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Case Solution for SGVS: Marketing and Strategy in a Small B2B Enterprise

Case Solution & Analysis for SGVS: Marketing and Strategy in a Small B2B Enterprise by Maitrayee Mukerji, Manab Chakraborty.

Complete Case details are given below :

Case Name :      SGVS: Marketing and Strategy in a Small B2B Enterprise
Authors :           Maitrayee Mukerji, Manab Chakraborty
Source :              Ivey Publishing
Case ID :           9B16A048 / W16618
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In February 2016, a young intern was waiting to speak with the founder and chief executive officer of Surbhi Gramodyog Vikas Sansthan (SGVS), a producer and supplier of hand-made herbal cosmetic products. The founder was speaking on the phone with a potential reseller and turning down a new order due to the company being at full capacity. It was the third such request that he had declined in the past week. The young intern was puzzled. SGVS was located in Kashipur, a small town in the state of Uttarakhand in India. With a minimal Internet presence and marketing efforts, it had gained loyal customers in India and across the world, from the United States to Australia. However, SGVS was not willing to increase production capacity and expand the business, thereby forgoing a potential increase in profits. Was the company’s reluctance to scale up the business sustainable over the long run?
 
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Case Solution for Glaxo Italia, S.p.A.: The Zinnat Marketing Decision

Complete Case details are given below :

Case Name :      Glaxo Italia, S.p.A.: The Zinnat Marketing Decision
Authors :           Robert F. Bruner
Source :             Darden School of Business
Case ID :           UV0075
Discipline :        Finance
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This crossfunctional case in economics and finance highlights the concerns about protection of intellectual property rights as well as competition from traditional retailers in Shanghai’s prime shopping venue. It begins with the history that led to Xiangyang Market’s development, and concludes with a description of the future of the market. Located at the center of the shopping district in the trendy former French concession in Shanghai, the market is considered a shopper’s paradise by many foreign visitors. This open-air bazaar is known for the incredible deals on quality knockoffs of designer products. The case includes an account of the shopping experience of two American tourists, giving details of their discoveries and bargaining sessions in the market.
 
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Case Solution for Malaysia Airlines: The Marketing Challenge after MH370 and MH17

Complete Case details are given below :

Case Name :      Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :           W15214
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices. With its reputation severely damaged, MAS was faced with many hard-hitting questions from various stakeholders about the airline’s prospects. Many felt there was a need to transform the entire business model. The top executives pondered various options, including rebranding the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. Each option would have to be considered very carefully, as the changes made to the business would decide the future of MAS.
 
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Case Solution for Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing

Complete Case details are given below :
Case Name :      Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing
Authors :           Lien-Ti Bei, Shih-Fen Chen
Source :             Ivey Publishing
Case ID :            910M30
Discipline :        Entrepreneurship
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes the three-stage transformation of a Taiwanese company – from an original equipment manufacturer (OEM) of small gifts for Western European customers, to an original design manufacturer (ODM) providing design and production of home décor and gifts to customers in Europe and the United States, to an own brand manufacturing (OBM) company launching its brand of porcelain tableware targeted at the global market. The story of Franz Collection is a story of product outsourcing and international cooperation, where OEM subcontractors in Asia have tried to set up their own marketing channels and brand names to bypass their Western clients and appeal directly to consumers. This case describes the managerial dilemmas in establishing a global brand faced by manufacturers in Taiwan and the neighbouring countries.
 
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Case Solution for Birzeit Pharmaceutical Company: Marketing from Palestine

Complete Case details are given below :
Case Name :      Birzeit Pharmaceutical Company: Marketing from Palestine
Authors :           Yara Asad, Ilan Alon
Source :             Ivey Publishing
Case ID :            910A27
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Birzeit Pharmaceutical Company (BPC) was established in 1974. It had successfully completed a number of mergers and had overcome challenges and development phases that led the company to secure a strong position in its local market, Palestine, as well as introduce a wide range of products in the export market. BPC’s continuous success, despite political instability and continuous restrictions on its growth and expansion, led the company’s vision to focus beyond the local presence. Despite the growth of BPC and its being financially solid, it was very similar to other Arab businesses, which were reluctant to invest massive amounts of money and take big risks in growing outside their areas. BPC did not wish to risk large amounts of money to grow the business further, and instead chose to expand to new markets or introduce new niche products on a conservative basis. BPC invested in an Algerian packaging company named Petrapharm in 2006 and aimed to meet its vision of growth by entering new markets and introducing new products. BPC wanted the packaging company to later grow to a manufacturing company, and accordingly to an export location. In a business environment that was based on quick decisions due to the fast growing businesses, emerging markets and high competition, the company needed to make faster decisions, invest more money and choose a new path to secure its business development and growth. Competition in pharmaceutical manufacturing and especially among generics was increasing massively, and the faster BPC moved, the more competitive it would be.
 
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Case Solution for Pahalwan’s: Need for a New Marketing Strategy

Complete Case details are given below :
Case Name :      Pahalwan’s: Need for a New Marketing Strategy
Authors :           Jyoti Sharma, Subhadip Roy
Source :             Ivey Publishing
Case ID :            W14488
Discipline :        Entrepreneurship
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Pahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising its products and focused little energy on branding activities. Thus, there was a need to plan for an innovative and cost-effective communication strategy to boost its sales. Pahalwan’s also needed to think about new products and new markets to stay in business.
 
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Case Solution for Anduro Marketing: Internet Services vs. Software Sales

Complete Case details are given below :
Case Name :      Anduro Marketing: Internet Services vs. Software Sales
Authors :           Malcolm Munro, Sid L. Huff
Source :             Ivey Publishing
Case ID :            907A18
Discipline :        Strategy
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Anduro Marketing is a Canadian company that sells technical services to companies wanting to improve their search engine website rankings. Though small, Anduro has attracted several major clients in both Canada and the United States, and expects steady profitability and growth. Anduro believes it can generate substantial additional profit by developing and selling a suite of software products that automate its technical service offerings. Anduro’s managers must decide whether Anduro is better off staying with its current safe and profitable strategy or if Anduro should instead pursue a riskier but potentially more profitable software sales model. Several tough questions must be answered to determine whether the risk is worth the reward. The Anduro case provides an interesting description of an Internet technical/marketing services business and contrasts this with software sales.
 
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Case Solution for HyundaiCard’s Marketing Strategy

Complete Case details are given below :
Case Name :      HyundaiCard’s Marketing Strategy
Authors :           Chan Soo Park, Ronald D. Camp
Source :             Ivey Publishing
Case ID :            909A28
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the competitive South Korean credit card market, a review of the past decade of HyundaiCard’s marketing strategies and evaluation of anticipated possible difficulties of being a market follower revealed several challenges for senior management. Despite a tremendously successful creative business model based on customer needs, innovative products and integration of online and offline customers, the company’s performance had not progressed in the past seven years. HyundaiCard had difficulty relating its creative business model to the strong personas of the leading players in the credit card industry. How could HyundaiCard, a market follower, successfully position itself as a market leader? Could HyundaiCard’s marketing strategy keep enhancing its competitive edge in the market? What future strategy would be best for HyundaiCard?
 
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