Complete Case details are given below :
Case Name : Wacky Webster’s TV & Home Audio
Authors : Elizabeth M.A. Grasby, Alexander A.J. Miller
Source : Ivey Publishing
Case ID : W14166
Discipline : Accounting
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a small TV and home audio shop was reviewing his marketing plan for the coming fiscal year. He was exploring potential new target markets, as well as reviewing his product portfolio, repair service, and pricing, and considering a website. Based on his research and analysis, he planned to design a detailed promotional strategy for the fiscal 2014 year.
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