Complete Case details are given below :
Case Name : Arts and Communications Counselors Inc.
Authors : Jessica John, Elizabeth M.A. Grasby
Source : Ivey Publishing
Case ID : 910N05
Discipline : Accounting
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of a small Toronto, Ontario consulting firm specializing in sponsorship and experimental marketing looks at adding a public relations division to the firm. Students are required to analyze the external environment, identify corporate strengths and weaknesses, identify qualitative pros and cons, prepare projected statements, look at the timeliness of the option, and evaluate the business plan before arriving at a final decision.
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