Case Name :      Stix Furniture

Authors :           Elizabeth M.A. Grasby, Lindsay Brock

Source :             Ivey Publishing

Case ID :            906B02

Discipline :        Accounting

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The partners of a furniture company manufacturing Muskoka chairs from hockey sticks must decide whether to expand the distribution of their current product offering, or to introduce new and complimentary products. Students are required to discuss strategy, calculate costs, and determine the long-term impact on the company when volume and additional products are added.