Case Name :      Let’s Talk Science

Authors :           Elizabeth M.A. Grasby, David House

Source :             Ivey Publishing

Case ID :            907A08

Discipline :        Marketing

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The president and founder of the non-profit organization, Let’s Talk Science, needs to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units each year. The package, called “Science with Impact” is intended to train scientists and engineers on educational techniques to use for delivering effective and age-appropriate presentations to children and the non-scientific community. This marketing case focuses on the development of a pricing and promotion strategy for a product in a non-profit environment.