Case Solution for SC Johnson: Planning Coupon Promotions

Complete Case details are given below :
Case Name :      SC Johnson: Planning Coupon Promotions
Authors :           Peter C. Bell
Source :             Ivey Publishing
Case ID :            906E14
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson’s Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.
 
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