Complete Case details are given below :
Case Name : SC Johnson: Planning Coupon Promotions
Authors : Peter C. Bell
Source : Ivey Publishing
Case ID : 906E14
Discipline : Marketing
Case Length : 07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson’s Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.
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