Case Name :      SaskTel

Authors :           Elizabeth M.A. Grasby, Marsha Watson

Source :             Ivey Publishing

Case ID :            909A09

Discipline :        Marketing

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company’s senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months’ time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.