Complete Case details are given below :
Case Name : The Toronto Ultimate Club
Authors : Elizabeth M.A. Grasby, Jamie Hyodo
Source : Ivey Publishing
Case ID : 909A29
Discipline : Marketing
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club’s viability in the coming years.
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