Case Name :      Toppits Foods Ltd.

Authors :           Elizabeth M.A. Grasby, Robert de Vooght, Stephen Rene Frey

Source :             Ivey Publishing

Case ID :            908A05

Discipline :        Marketing

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This case explores the expansion of a product – garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits’ marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.