Complete Case details are given below :
Case Name : Vincor: Project Twist
Authors : Niraj Dawar, Eric Singer
Source : Ivey Publishing
Case ID : 908A02
Discipline : Marketing
Case Length : 21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The alcohol cooler (refreshment) market in Canada was already crowded, but the marketing manager at Vincor believed there was still room for a new entrant, provided it was sufficiently differentiated. The case provides market research information on which the decision-maker relies to develop a product positioning. Trade-offs need to be made between various positioning options and costs. The case deals with marketing issues from the perspective of the brand manager launching a new product.
Click Here to place your order
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Solutions Hub
Case Solutions Hub 