Complete Case details are given below :
Case Name : Amway in China (A): A New Business Model
Authors : David Tan, Justin Tan
Source : Ivey Publishing
Case ID : 904M35
Discipline : Marketing
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Amway is a large manufacturer of household products that uses the direct selling approach. The company was established in the late 1940s and over the years, still using direct selling, branched into the United Kingdom, Europe, and Japan. With this global success, it expanded further, into the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model.
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