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Case Solution for WestJet: A New Social Media Strategy

Case Solution & Analysis for WestJet: A New Social Media Strategy by Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong.

Complete Case details are given below :

Case Name :      WestJet: A New Social Media Strategy
Authors :           Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong
Source :              Ivey Publishing
Case ID :           9B16E019 / W16363
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet’s social media presence?
 
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Case Solution for Reckitt Benckiser: Developing a New Laundry-Care Category in India

Case Solution & Analysis for Reckitt Benckiser: Developing a New Laundry-Care Category in India by Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal.

Complete Case details are given below :

Case Name :      Reckitt Benckiser: Developing a New Laundry-Care Category in India
Authors :           Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal
Source :              Ivey Publishing
Case ID :           9B16A026 / W16421
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Reckitt Benckiser was the world’s largest manufacturer of household products and a major marketer of health-care and personal-care products. The company was at a threshold of opportunities provided by a growing market of Indian consumers who were becoming health conscious and buying antibacterial products to make their homes germ-free. At a time when more and more Indians were looking for antibacterial products to protect their health, the company wondered if it should launch an antibacterial laundry detergent powder as part of its brand expansion strategy. Would the company benefit from a first-mover advantage by launching the first antibacterial laundry detergent in India? If the company were to consider entering this market, what strategic and branding objectives should it adopt? Should this new detergent be an extension of the company’s famous Dettol brand or a new brand name?
 
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Case Solution f0r Eco7: Launching a New Motor Oil

Case Solution & Analysis for Eco7: Launching a New Motor Oil by John A. Quelch, Sunru Yong.

Complete Case details are given below :

Case Name :      Eco7: Launching a New Motor Oil
Authors :           John A. Quelch, Sunru Yong
Source :             HBS Brief Cases
Case ID :           916507
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company’s performance has been mediocre, shareholder pressure is increasing, and expectations are high for Eco7. However, Jonnerson faces significant challenges in ensuring a successful launch. The market for passenger car motor oil (PCMO) is mature and consumers are price-sensitive. Furthermore, the independent oil change outlets that are Avellin’s core customers have declined relative to other channels. Jonnerson must design the best pricing strategy to ensure a successful launch. The Eco7 case asks students to examine consumer behavior and channel conflict and factor them into a product launch. The launch comes at a time when the company may need to adapt to changes in a market that is increasingly commoditized and in which the relative importance of different distribution channels is changing. Students are asked to make recommendations on pricing and distribution and to consider which trade-offs the company should make.
 
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Case Solution for Johansen’s: The New Scorecard System

Complete Case details are given below :

Case Name :      Johansen’s: The New Scorecard System
Authors :           Luann J. Lynch, Jennifer Forman, Graham Gillam
Source :             Darden School of Business
Case ID :           UV6911
Discipline :        Accounting
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Regional and corporate managers at Johansen’s, a large high-end department store, are preparing to attend the company’s annual performance summit, at which the performance of each of the company’s store managers is reviewed and rated. The company has just completed its first year under a new scorecard system for evaluation of manager performance. The manager of Store 51 has traditionally been one of the company’s top-performing managers from a financial standpoint, but his overall performance rating has declined due to performance along nonfinancial dimensions. The managers at the performance summit must discuss his performance in the context of a new performance evaluation system, measurement issues around the nonfinancial metrics, and retention concerns. Students engage in a role-playing exercise. They are assigned specific management roles and debate the evaluation of the performance of Store 51’s manager while at the performance summit.
 
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Case Solution for The Case of Sovereign Wealth Funds: A New (Old) Force in the Capital Markets

Complete Case details are given below :

Case Name :      The Case of Sovereign Wealth Funds: A New (Old) Force in the Capital Markets
Authors :           Yiorgos Allayannis, Rachel Loeffler
Source :             Darden School of Business
Case ID :           UV1059
Discipline :        Finance
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In mid-January 2008, Merrill Lynch announced a $6.6 billion mandatory convertible-preferred share issuance, much of which was placed privately with the Kuwait Investment Authority (KIA), the Korean Investment Corporation (KIC), and the Mizuho Corporate Bank. The case is set amid the subprime-mortgage crisis, which plagued banks and depleted their capital. It focuses on the decision of John Thain to issue capital and place it with sovereign wealth funds (SWFs) in an effort to stabilize the company and put it on the road of growth and profitability again. The case describes the various types and origins of SWFs, their orientation, and their recent intensive investment activity in the global financial-services sector. The case also discusses the transparency of SWFs and their role in the global financial system as liquidity-providing long-term players. Finally, Merrill Lynch’s decision to issue the specific financial instrument to replenish its capital (mandatory convertible-preferred) and its terms are analyzed.
 
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Case Solution for By-the-Sea Biscuit Company: A Decision in New Venture Analysis

Complete Case details are given below :

Case Name :      By-the-Sea Biscuit Company: A Decision in New Venture Analysis
Authors :           Sherry Finney
Source :             North American Case Research Association (NACRA)
Case ID :           NA0361
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Paul Finney and Pat Jobe, long-time friends and future business partners, are proposing the establishment of a frozen biscuit manufacturing operation in the now defunct Clearwater Seafood plant in North Sydney, Nova Scotia. Cape Breton Innovation and Research Council (CBIRC), a private corporation, had recently assumed ownership of the plant and wanted to expand and develop local business by creating an incubator within the facility. Finney and Jobe presented a business proposal to CBIRC in August 2006 and the organization was very excited and believed the idea had promise. Finney and Jobe, although convinced of the merits of the product concept, still had some questions that needed answering before they could make a final assessment on the feasibility of the business. Both were employed full-time and the decision to leave their jobs to pursue this business was not a decision that could be made lightly. The case includes detail on the market structure and demand within the bakery/frozen dough industry. Additionally, the proposed marketing mix, selected target markets, and production/operation plans are covered in depth. Finney and Jobe now need to sift through the information and make a decision on the market size and sales potential for By-the-Sea Biscuit Company. The immediate task facing Finney and Jobe is to determine the sales potential for By-the-Sea Biscuit Company. Based on the projected sales and expenses, the partners must also make an assessment on the feasibility of the business.
 
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Case Solution for New England Trust

Complete Case details are given below :

Case Name :      New England Trust
Authors :           David W. Young
Source :             The Crimson Group
Case ID :           TCG251
Discipline :        Accounting
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
 Description for case is given below :
This is a “ratio detective” case. Students must match nonprofit organizations with their corresponding financial information (contained in an exhibit). The text provides a basic description of each organization and contains sufficient hints, both direct and indirect, to allow them to make the identifications.
 
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