Complete Case details are given below :
Case Name : McDonald’s and the Hotel Industry
Authors : Mark Vandenbosch, Ken Mark
Source : Ivey Publishing
Case ID : 902A21
Discipline : Marketing
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
McDonald’s, one of the world’s strongest and most recognizable brands, intends to extend its “world’s best quick service restaurant experience” brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture’s positioning options and the McDonald’s brand extension into a different product class.
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