Complete Case details are given below :
Case Name : Megawheels Inc.
Authors : Kenneth G. Hardy, Darroch A. Robertson, Ramasastry Chandrasekhar
Source : Ivey Publishing
Case ID : 904A29
Discipline : Marketing
Case Length : 24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new CEO of a struggling dot-com is faced with high costs and slow revenue generation–it has spent $20 million Canadian dollars, and profitability was not yet in sight. Fortunately, his venture capital company was still willing to advance funds and he believed that he could secure some “elephant” deals to save the enterprise. Another option was to chase smaller deals for immediate cash. In what priority should he attack his strategic issues and, in particular, what size and type of selling opportunities should he pursue?
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