Case Name :      Palliser Furniture Ltd.

Authors :           Paul W. Beamish, Anthony Goerzen

Source :             Ivey Publishing

Case ID :            98M036

Discipline :        Marketing

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Palliser is a large, successful family-owned furniture manufacturer in Manitoba, Canada, that must respond to the increasingly global nature of its business. Its current business strategy, a product of international trade liberalization, is clearly centered on exports to the United States. However, management perceives risks and limitations to growth with its current product/market position and must decide whether and how to change. Management is faced with a foreign entry mode decision in Mexico and/or China. This case is suitable for a course on international management, international marketing, or strategic management.