Complete Case details are given below :
Case Name : Growing tentree: Social Enterprise, Social Media and Environmental Sustainability
Authors : Peter Moroz, Simon Parker, Edward Gamble
Source : Ivey Publishing
Case ID : W14047
Discipline : General Management
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Two friends have launched tentree (TT), a Canadian entrepreneurial venture that sells an environmentally sustainable and trendy brand of apparel. For every product sold, TT plants 10 trees in locations around the world. Although TT is still in its infancy, it is already experiencing huge growth. The entrepreneurial founders now face several challenges: how to keep pace with the growing demand; how to plant as many trees as they can while staying true to their sustainable, environmental philosophy; how to break into the U.S. and other markets; and where to source their product.
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