Case Name :      Inaash: Bridging the Chasm Between Non-Profit Objectives and Long-Term Financial Profitability

Authors :           Bettina Bastian

Source :             Ivey Publishing

Case ID :            W14058

Discipline :        General Management

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Inaash is a Lebanese non-profit organization that supports the development of Palestinians in refugee camps. Inaash has created jobs for thousands of women in the camps through the production of traditional Palestinian embroidery items such as shawls and dresses, which the association sells in its shop and at exhibitions. The organization has also been successful in creating valuable social infrastructure in many camps through offering medical support to the elderly and sponsoring children’s education. Major changes in the macro environment have resulted in diminishing sales and an increased dependence on donations. Inaash must rethink its strategy and consider improving its performance measurement, using social media to connect with stakeholders and raise awareness, and professionalizing its donor management. How can Inaash bridge the chasm between social purpose and financial viability?