Bastian

Case Solution for L’Atelier Art Lounge: Times of Uncertainty

Complete Case details are given below :
Case Name :      L’Atelier Art Lounge: Times of Uncertainty
Authors :           Randa Salamoun, Bettina Bastian
Source :             Ivey Publishing
Case ID :            W14647
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On January 31, 2014, the founder and chief executive officer of L’Atelier Art Lounge, an art workshop with branches in Bahrain and Lebanon, faces numerous challenges: not only whether to grow the business but how to achieve a reasonable work-life balance. Political instability associated with the Arab Spring led her to close one of her shops in Bahrain, but she went ahead with opening a second in Beirut where there are few leisure activities available for children; her offering of educational entertainment has been welcomed by parents, schools and adults looking to revive a hobby or improve their skills. However, as a result of violence spilling over from Syria, many tourists are avoiding Lebanon and her store locations have experienced a dramatic decrease in customers. Now she has one day to decide whether to renew the lease of one of her outlets. This deadline represents an opportunity to consider her options for the future: should she focus on marketing her concept to increase the number of customers and consequently her bottom line, thus improving her cash flow; look for potential investors or apply for a bank loan; or close her least profitable location?
 
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Case Solution for Inaash: Bridging the Chasm Between Non-Profit Objectives and Long-Term Financial Profitability

Complete Case details are given below :
Case Name :      Inaash: Bridging the Chasm Between Non-Profit Objectives and Long-Term Financial Profitability
Authors :           Bettina Bastian
Source :             Ivey Publishing
Case ID :            W14058
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Inaash is a Lebanese non-profit organization that supports the development of Palestinians in refugee camps. Inaash has created jobs for thousands of women in the camps through the production of traditional Palestinian embroidery items such as shawls and dresses, which the association sells in its shop and at exhibitions. The organization has also been successful in creating valuable social infrastructure in many camps through offering medical support to the elderly and sponsoring children’s education. Major changes in the macro environment have resulted in diminishing sales and an increased dependence on donations. Inaash must rethink its strategy and consider improving its performance measurement, using social media to connect with stakeholders and raise awareness, and professionalizing its donor management. How can Inaash bridge the chasm between social purpose and financial viability?
 
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Case Solution for 961 Beer: Launching a Lebanese Brewing Company

Complete Case details are given below :
Case Name :      961 Beer: Launching a Lebanese Brewing Company
Authors :           Bettina Bastian
Source :             Ivey Publishing
Case ID :            W14317
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
961 Beer was founded in 2006 under political and economic adverse conditions in Lebanon. One of the first craft beer companies in the Middle East, it has developed from a home brewer into a hip Lebanese brand. To attract its target set of customers – highly educated, middle-class city-dwellers – the company has opened a pub in a popular entertainment area of Beirut where it offers free samples of its beers and encourages customers to taste and ask questions about the brewery process. It also addresses the needs of consumers with a strong interest in locally produced goods and caters to the local palate. However, the company faces competition from a long-entrenched brewery that has been bought by a major international beer conglomerate. Now, in February 2009, 961 Beer is selling beyond its capacity limits. The founder is confident about the business but has to decide on a strategy for the future. Should he consolidate or should he grow? What kind of strategy will allow the company to expand and to increase its customer base without compromising on quality and the values that make 961 Beer what it is?
 
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