Complete Case details are given below :
Case Name : Xerox Innovation Group – From Products to Services
Authors : Christopher Williams, Ramasastry Chandrasekhar
Source : Ivey Publishing
Case ID : W14066
Discipline : General Management
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The world’s leading documents company is in a transformation mode. From being a provider of cutting-edge technology products for decades, it is moving towards providing product-service combinations. As a person driving this enterprise-wide change, the head of Xerox Innovation Group (XIG) is facing two specific issues. How should XIG become more customer-centric? How should the company build new competencies to provide consistent services across devices and locations for each customer?
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