Case Solution for Intel Asia-Pacific: The Catch & Win Campaign

Complete Case details are given below :
Case Name :      Intel Asia-Pacific: The Catch & Win Campaign
Authors :           Peter C. Bell, John Lyons, Peter Dingle, Ash Supersad
Source :             Ivey Publishing
Case ID :            W13340
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter’s budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company’s own experience and data regarding social media engagement within their markets rather than to rely on the generalized industry metrics provided by the contracted media agency, and now he must improve the proposed media plan.
 
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